10 minutes · Free · Confidential

Sale Assessment.

Ten minutes. The biggest factor in your valuation isn’t revenue or sector - it’s how dependent the business is on you. We’ll show you where you sit.

What it measures
01
Founder dependency
How much of the business runs through you - relationships, decisions, judgement calls a buyer can’t inherit.
02
Operational extractability
What’s systematisable versus genuinely yours. The line between transferable IP and personal craft.
03
Sale‑readiness
Where institutional buyers screen you in or out - the structural gates before any number is discussed.
04
Value gaps
What to fix in the next 12–24 months pre‑sale to lift your multiple, not just your revenue.
Who it’s for

Founder‑operators considering a transition.

Built for owners thinking about succession or sale in the next 12 to 36 months - whether that’s a full exit, partial liquidity, or stepping back from day‑to‑day. You don’t need a broker yet. You need a clear read on where you actually stand.

What you’ll get

A personalised plan - not a brochure.

Your dependency map, a sale‑readiness score against institutional buyer criteria, and a prioritised list of value‑creation moves. Specific, ranked by leverage, written for someone who runs a real business.

Get started

Ten minutes. Real answers.

Tell us a little about you and your business. Sam will send you a proprietary diagnostic for you to complete your self-assessment.

CONFIDENTIAL · PERSONAL TO YOU

By submitting, you agree to receive the self-assessment and join our mailing list. 

Built on The Reinventor’s Mindset methodology by Ashton Jones.